Welcome to InFocus ETF Consulting
InFocus ETF Consulting was created to help existing ETF providers and others looking to enter the ETF marketplace design a plan to maximize their opportunity for success.
(480)-269-3465
There are many variables involved to succeed in the ultra-crowded and competitive ETF marketplace and we can provide feedback and direction on many elements of the business, including:
Ideas for building a brand and/or strategy around your specialty or strength as a manager that resonates with investors and advisors.
Ideas for crafting your message and positioning your strategy(s) within the marketplace.
How to cut through much of the noise in the marketplace with an effective fund name and branding strategy.
New product ideas.
Mike Bean, founder of InFocus, spent a decade helping build a successful ETF franchise of mostly Smart Beta and actively managed ETFs, seeing assets grow from zero to over $45B.